Caren Downie, previously Fashion Director at Asos (where I worked with her for Red's Women of The Year shoot and developed a major fashion crush), along with Emma Farrow (ex Topshop Design Director) have put their creative juices into a cool, modern online fashion brand: Finery. And it launches TODAY.
It's not fast fashion - think of it a bit more like Cos - it's pieces that last, and you'll love, and more importantly, that you can afford.
|Most prices are between £40 and £80|
I bought a pair of ankle grazing navy trousers as a sneak preview - and I love them, a great fit and good quality - I'll definitely be wearing them for LFW!
THE FRUGAL EDIT
|Shop the collection at www.FineryLondon.com|