Thursday, 5 February 2015

*New Online Store Alert* Finery London

It has been a while since something excited launched in the High Street fashion bracket. And this is pretty exciting...

Caren Downie, previously Fashion Director at Asos (where I worked with her for Red's Women of The Year shoot and developed a major fashion crush), along with Emma Farrow (ex Topshop Design Director) have put their creative juices into a cool, modern online fashion brand: Finery. And it launches TODAY.

It's not fast fashion - think of it a bit more like Cos - it's pieces that last, and you'll love, and more importantly, that you can afford. 

Most prices are between £40 and £80

I bought a pair of ankle grazing navy trousers as a sneak preview - and I love them, a great fit and good quality - I'll definitely be wearing them for LFW!


Shop the collection at


  1. Very interesting, I already had a look and found a couple of pieces!

    Annette | Lady of Style

  2. I bought form :) that's best online clothing website.

  3. Thanks for your great post.I like this very much, please write more about these,wait for your update..

  4. Great article. I am happy to see this post. Thanks for sharing.

    Shopify eCommerce Website Development


Related Posts Plugin for WordPress, Blogger...