|Shirt: £80, Gant. Skirt: £250, LK Bennett. Shoes: £495, Jimmy Choo. Clutch: Gap (old)|
You may remember that last Fashion Week, I was asked to do a talk at London Fashion Weekend. Well, this year I was thrilled to be asked back (amongst other hosts Anya Hindmarch, Bella Freud and Mary Katrantzou - no biggie) and this time, I was to host a panel about blogging – so I asked fellow bloggers/web entrepreneurs and friends Erica Davies (The-Edited.com) and Naomi Mdudu (from The Lifestyle Edit) to come along for a discussion.
|With Erica from The-Edited (who is wearing the fabulous 'Galaxy' dress from Atterley )|
I wore my LK Bennett skirt with a classic Gant shirt and borrowed my favourite shoes from Jimmy Choo - ‘the ‘Glisten’ flats - for the afternoon (my Topshop ones are pretty similar but sometimes you just want to ‘feel’ a bit more special).
|Shirt: £80, Gant. Shoes: £495, Jimmy Choo.|
Firstly, it was PACKED. The space has now moved to the Saatchi Gallery which has far larger rooms for presentations than Somerset House and it was exciting to see so many people had signed up to the Talk. We were quite nervous before it started but once we got going, we all know what we’re talking about and the conversation just flowed.
So what did we actually talk about? Anything and everything…should bloggers be more open about collaborations? Who takes our pictures? How obsessed are we with instagram? (the answer is VERY)! How did we start our blog and when did we realise it could be successful? We crammed A LOT in the 30 minutes but thought I would round-up a few bullet points from our discussion.
- · If you’re wondering how to make money from a blog, you’re probably in it for the wrong reasons. A good blog takes a while to build up and you have to work A LOT for free, my website has finally started to work for itself but I have worked on it unpaid for almost 4 years now, pretty much full-time. I started because I really, really wanted to tell people about those fab shoes in New Look, or share my secret lunch spots in Barcelona. And from good content, only then did more paid projects come.
- I spend way too much time on Instagram - it's becoming obsessive - the layout of the grid, the pace...and I use Snapseed to edit all my photos. There are also different people on instagram to my blog, so I make sure I load different content to all my platforms.
- It’s important to always keep your integrity when blogging, I have turned down many projects because they’re not right. Don’t be afraid to do this – by turning down the wrong ones, better ones will come. I never work on any project with a brand I don’t love and work with already.
- Twitter is hugely important to drive traffic to your site, especially when starting out. You need to push your content out there, don't be scared - no one else will do it for you!
- I take on projects to keep my blog going, I pay everyone who works with me – photographers, admin assistants, Eurostar for my photographer etc. To produce good content costs money, and projects help me towards getting the best out of my blogposts.
- I don’t believe in too many hashtags. I may be on my own here, but I believe if you create interesting pictures, people will follow you. You can then create your own hashtags.
Thank you to everyone who came down to see us speak - it was wonderful to see so many people there and chat to some really inspiring ladies afterwards.