I've been getting excited about Warehouse now for a while...
It's a store I should have been shopping in, but for some reason I wasn't but I couldn't quite put my finger on it. But slowly I have been reconsidering, as I had learnt about the new creative vision (from Alasdhair Willis, whose eye has also been turning around Hunter into a British powerhouse) and the appointment of Emma Cook as Design Director. And now the new brand image has been fully unveiled, with a new, exciting Look for A/W and I can't wait to start shopping.
What I would point out as well, as music to all of our ears, is that the new look doesn't seem to have come with a hefty price tag. There are some more luxey expensive coats in the collection but generally, the prices seem to have stayed High Street. Hooray!
A little bit Marni, a little androgynous and very modern...I can see a lot of this in my wardrobe and I love the ditsy floral prints in particular. All hail the new Warehouse and let's hope it's the start of a beautiful new relationship between the brand and my closet.
1. Skirt: coming soon, Warehouse
2. Metal hoop earrings: £10, Warehouse
3. Dungarees: coming soon, Warehouse
4. Cotton top: £35, Warehouse
5. Tunic: £45, Warehouse
6. Shearling car coat: £695, Warehouse
7. Jumper: coming soon, Warehouse
8. Jacket: coming soon, Warehouse